5. Show visitors what other shoppers are looking for
You can add popular search terms below the search box and show your visitors what other online shoppers are actually looking for. People like to know what other individuals think.
6. Tell me when you have a sale
Some online buyers are waiting for that perfect deal and when the price is just right, they will jump and make a sale. For this type of buyers, it is highly recommendable to offer a Sale Alert feature.